White Paper:

Ventana Research - Developing Best Practices in Sales Forecasting

VentanaResearchLogo-300x122.jpg

 

"The purpose of sales forecasting is to anticipate and facilitate sales activities and help representatives identify opportunities, reach quotas and achieve the maximum potential of their accounts and territories. We find that sales forecasting is often attempted but less often done well. More than half (57%) of organizations participating in our sales forecasting benchmark research said that their forecasting process is not reliable."