Collibra’s sales operations team faces many challenges that most fast-paced sales organizations experience every sales period. Led by Erica Boccard in their New York office, Collibra needed predictability in their sales outcomes, more effective sales meetings and better visibility in sales rep’s pipelines. Being a Data Governance Company, Collibra knew they could only be as effective as their CRM data, or as Erica puts it, “we needed to build enough trust in the data to where it unlocks its full potential to drive competitive advantage for our sales team”. Now, a customer of TopOPPS, Collibra is leveraging artificial intelligence to help her sales team become more effective and predictable. ...