<img src="https://ws.zoominfo.com/pixel/4z2e82sWyhmveGlCzuJa" width="1" height="1" style="display: none;">
Untitled presentation (1)

Brainshark and TopOPPS Form Partnership to Combine Sales Readiness with AI-Driven Sales Pipeline and Forecast Management

Authored by In The News on January 21, 2020

The Integrated Solutions Will Provide Deep Insights into Pipeline Activity and Forecasting - Enabling Targeted Learning that Elevates Sales Performance

WALTHAM, Mass. and ST. LOUIS, Jan. 21, 2020 /PRNewswire/ -- Brainshark, Inc., the industry's only data-driven sales readiness platform, and TopOPPS, a leading provider of artificial intelligence (AI)-based sales pipeline management and forecast predictability solutions, today announced they have formed a strategic partnership. The partnership – which includes an integration of Brainshark and TopOPPS solutions – will empower sales organizations to deliver "in-the-moment" guidance that improves reps' skills at key points throughout the sales cycle.

TopOPPS provides rich insight into sales pipeline and forecast metrics, enabling sales leaders to better understand pipeline activity and identify deficiencies before they impact yield. Combining TopOPPS with Brainshark's best-of-breed solutions for sales training, coaching, content and more, organizations can track individual sales rep activities throughout the entire sales process, and then pinpoint and address skill gaps earlier by prescribing relevant learning content via Brainshark.

The integrated platforms will provide powerful value for sales management and sales reps alike:

  • For sales reps: making it easier and faster to access the most relevant learning content at points of maximum impact

  • For sales managers and leaders: taking the guesswork out of analyzing rep performance and understanding which training is most effective to drive improved performance

"Many sales organizations try to do pipeline analysis through their customer relationship management (CRM) systems – but these systems are simply data repositories that provide no actionable insights for sales leaders," said Jim Eberlin, CEO, TopOPPS. "TopOPPS brings that data to life – providing activity analysis at the individual rep level, which enables a much more accurate assessment of pipeline health and productivity. This enables sales leaders to then use Brainshark to act on this data by delivering targeted coaching that directly impacts revenue."

Greg Flynn, CEO of Brainshark, said: "Proper onboarding plays a critical role in a salesperson's ability to master the skills and competencies needed to build pipeline and effectively carry out the activities needed to generate new business. But skills development doesn't end after onboarding. The combination of TopOPPS and Brainshark allows companies to get ahead of any potential roadblocks to revenue production by continuously marrying sales training with pipeline activities throughout the sales cycle."

The partnership is the second recent major step Brainshark has taken in support of its mission as a true data-driven sales readiness platform. Last month, the company acquired sales scorecard provider Rekener to deliver "at-a-glance" visibility into sales team activities, behaviors and productivity – enabling organizations to make real connections between improved sales readiness and increased revenue. The TopOPPS partnership will provide an additional layer of insight, giving sales leaders immediate and in-depth visibility into the sales pipeline, to further fortify insights into individual sales rep performance and sales readiness needs.

"Through our acquisition of Rekener last month, and now our partnership with TopOPPS, Brainshark is transforming sales readiness from art to science," said Flynn. "With our data-driven platform and associated technologies, sales leaders will always have easy access to the information they need to orchestrate and execute effective sales readiness strategies that deliver quantifiable growth in corporate revenue." 

About Brainshark
Brainshark's sales readiness platform gives you the tools to prepare all your client-facing teams with the knowledge and skills they need to perform at the highest level. With best-of-breed solutions for training, coaching, content and more, you can ensure reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates on-boarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly, updated easily and accessed anywhere. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to get better results from their sales enablement initiatives. Learn more at www.brainshark.com.

About TopOPPS
TopOPPS is a sales pipeline management and forecast predictability solution that uses machine learning algorithms to automate the collection of CRM data, bring clarity to the sales pipeline, alignment to the sales process and accuracy to the forecast. The TopOPPS Platform:

  • Improves CRM data capture and provides automated updates and sentiment analysis based on machine-learning
  • Provides amplified sales pipeline visibility that focuses sales teams on the opportunities with the highest likelihood to close and enforces sales process consistency
  • Improves forecast accuracy up to 180 days out using AI driven insights based on data from past performance.

See TopOPPS for yourself – start with a free trial.

Media Contact:
Lauren Boutwell
Email: press@brainshark.com
Phone: 781.370.8295

SOURCE Brainshark, Inc.

 

Subscribe to our newsletter!

Lists by Topic

Leverage these best practices with automation and AI driven by TopOPPS

Learn how our customers are winning with artificial intelligence in their CRM:

  • Predictive Sales Forecasting
  • Automated Pipeline Management
  • Significantly More Updates from Reps

Watch Videos

More Recent Posts:

August 26, 2020

Best Practices for B2B Sales - Sales Management Process

The next four blog posts will focus on the sales management process.  This is the overarching sales processes between sales leadership and sales managers, sales managers and sales reps and sales operations with sales leadership, sales management and sales reps.  These processes align the different sales groups towards the same goals. This is the fourth category of blog series Best Practices for B2B Sales Pipeline and Forecast Management based on the original blog post for this best practice series started on January 21st. ...

sales management, AI for Sales, sales best practices

August 19, 2020

Best Practices for B2B Sales - Sales Opportunity Postmortem

or a sales team, complacency is the enemy of improvement and growth.   Top sales teams continuously improve to achieve better standards, no matter what level of success they have reached in the past.  The blog “Best Practices for B2B Sales - Sales Pipeline Data & Process Improvement, focused on using analytics as a basis to identify bottlenecks in the sales process and create a process for continual improvement.  That is one way.  Doing a sales postmortem is another.  It provides an operational perspective on how to enhance the sales process. ...

sales best practices, sales opportunity management, sales account management

August 11, 2020

Best Practices for B2B Sales - Always Know the Next Step

The most important step in any sales process is the NEXT step.   It is a hurdle that must be cleared to give you the right to move to the “NEXT, NEXT” step.  The next step is not granted, but earned by successful completion of the current step.  The next step has to be set up with the buyer as you finish out the current step.  ...

AI for Sales, Guided Selling, sales best practices, Sales Pipeline Visibility, sales opportunity management

August 4, 2020

Best Practices for B2B Sales - Guided Selling

Guided selling is the process of prescribing optimal sales execution steps to the sales reps to enforce a consistent and efficient sales process. The tasks and process are based on sales patterns of past close-won, and close-lost opportunities. Dynamic guided selling is the automated collection of prospect interactions and seller activities with the application of artificial intelligence and pattern matching to prescribe optimal buyer role based sales execution steps  and coaching ...

AI for Sales, Guided Selling, sales best practices, sales milestones

July 28, 2020

Best Practices for B2B Sales - Account Management

This blog may be a little controversial.  Many blogs and white papers talk about account management as a sales function.  Sales reps target accounts to sell to.  They then flush out sales opportunities within the account and work on closing those opportunities.  At TopOPPS we take a broader approach to account management.  We believe account management starts with marketing.  It includes both marketing and sales. ...

Sales Funnel, Marketing Funnel, sales best practices, sales opportunity management, sales account management

July 13, 2020

Best Practices for B2B Sales - Opportunity Management

This next couple of blog posts will focus on Sales Opportunity Management.  This is the third category of blog series Best Practices for B2B Sales Pipeline and Forecast Management based on the original blog post for this best practice series started on January 21st. ...

Sales Pipelines, Guided Selling, guide winning behaviors, best practices, sales best practices, sales opportunity management

June 29, 2020

Best Practices for B2B Sales-Pipeline Monitoring & Closing Deals

This blog provides more details into the final two of the six tactical best practices outlined in the blog “Best Practices for B2B Sales - Sales Pipeline”.  It focuses on: Monitor the sales pipeline from different perspectives depending on the users role (sales rep, sales management, sales opperations, sales leadership) Focus on closing the best leads, nurturing the new leads and “close loss” opportunities as soon as possible Monitor the pipeline from different perspectives  The sales pipeline is the beating heart of the sales process and the revenue engine. ...

Sales Pipeline Management, AI for Sales, sales best practices, Sales Pipeline Visibility

June 17, 2020

Best Practices for B2B Sales - Proactive Follow Up & Content Delivery

This blog provides more details into the next two of the six tactical best practices outlined in the blog “Best Practices for B2B Sales - Sales Pipeline”.  It focuses on: Proactive follow up on opportunities in the sales pipeline Proactive delivery of the right sales content and insights to members of the buying team and guidance to the sales team It may feel like these two best practices could be consolidated into one called proactive selling. Both could be handled via alerting and prompting solutions or optimized with a process we call “Alerts Requiring Action”.    However, there are subtle differences between the two that make a big impact on sales.  ...

AI for Sales, Guided Selling, guide winning behaviors, sales best practices, Sales Pipeline Visibility