<img src="https://ws.zoominfo.com/pixel/4z2e82sWyhmveGlCzuJa" width="1" height="1" style="display: none;">
Untitled presentation (1)

Brainshark and TopOPPS Form Partnership to Combine Sales Readiness with AI-Driven Sales Pipeline and Forecast Management

Authored by In The News on January 21, 2020

The Integrated Solutions Will Provide Deep Insights into Pipeline Activity and Forecasting - Enabling Targeted Learning that Elevates Sales Performance

WALTHAM, Mass. and ST. LOUIS, Jan. 21, 2020 /PRNewswire/ -- Brainshark, Inc., the industry's only data-driven sales readiness platform, and TopOPPS, a leading provider of artificial intelligence (AI)-based sales pipeline management and forecast predictability solutions, today announced they have formed a strategic partnership. The partnership – which includes an integration of Brainshark and TopOPPS solutions – will empower sales organizations to deliver "in-the-moment" guidance that improves reps' skills at key points throughout the sales cycle.

TopOPPS provides rich insight into sales pipeline and forecast metrics, enabling sales leaders to better understand pipeline activity and identify deficiencies before they impact yield. Combining TopOPPS with Brainshark's best-of-breed solutions for sales training, coaching, content and more, organizations can track individual sales rep activities throughout the entire sales process, and then pinpoint and address skill gaps earlier by prescribing relevant learning content via Brainshark.

The integrated platforms will provide powerful value for sales management and sales reps alike:

  • For sales reps: making it easier and faster to access the most relevant learning content at points of maximum impact

  • For sales managers and leaders: taking the guesswork out of analyzing rep performance and understanding which training is most effective to drive improved performance

"Many sales organizations try to do pipeline analysis through their customer relationship management (CRM) systems – but these systems are simply data repositories that provide no actionable insights for sales leaders," said Jim Eberlin, CEO, TopOPPS. "TopOPPS brings that data to life – providing activity analysis at the individual rep level, which enables a much more accurate assessment of pipeline health and productivity. This enables sales leaders to then use Brainshark to act on this data by delivering targeted coaching that directly impacts revenue."

Greg Flynn, CEO of Brainshark, said: "Proper onboarding plays a critical role in a salesperson's ability to master the skills and competencies needed to build pipeline and effectively carry out the activities needed to generate new business. But skills development doesn't end after onboarding. The combination of TopOPPS and Brainshark allows companies to get ahead of any potential roadblocks to revenue production by continuously marrying sales training with pipeline activities throughout the sales cycle."

The partnership is the second recent major step Brainshark has taken in support of its mission as a true data-driven sales readiness platform. Last month, the company acquired sales scorecard provider Rekener to deliver "at-a-glance" visibility into sales team activities, behaviors and productivity – enabling organizations to make real connections between improved sales readiness and increased revenue. The TopOPPS partnership will provide an additional layer of insight, giving sales leaders immediate and in-depth visibility into the sales pipeline, to further fortify insights into individual sales rep performance and sales readiness needs.

"Through our acquisition of Rekener last month, and now our partnership with TopOPPS, Brainshark is transforming sales readiness from art to science," said Flynn. "With our data-driven platform and associated technologies, sales leaders will always have easy access to the information they need to orchestrate and execute effective sales readiness strategies that deliver quantifiable growth in corporate revenue." 

About Brainshark
Brainshark's sales readiness platform gives you the tools to prepare all your client-facing teams with the knowledge and skills they need to perform at the highest level. With best-of-breed solutions for training, coaching, content and more, you can ensure reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates on-boarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly, updated easily and accessed anywhere. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to get better results from their sales enablement initiatives. Learn more at www.brainshark.com.

About TopOPPS
TopOPPS is a sales pipeline management and forecast predictability solution that uses machine learning algorithms to automate the collection of CRM data, bring clarity to the sales pipeline, alignment to the sales process and accuracy to the forecast. The TopOPPS Platform:

  • Improves CRM data capture and provides automated updates and sentiment analysis based on machine-learning
  • Provides amplified sales pipeline visibility that focuses sales teams on the opportunities with the highest likelihood to close and enforces sales process consistency
  • Improves forecast accuracy up to 180 days out using AI driven insights based on data from past performance.

See TopOPPS for yourself – start with a free trial.

Media Contact:
Lauren Boutwell
Email: press@brainshark.com
Phone: 781.370.8295

SOURCE Brainshark, Inc.

 

Subscribe to our newsletter!

Leverage these best practices with automation and AI driven by TopOPPS

Learn how our customers are winning with artificial intelligence in their CRM:

  • Predictive Sales Forecasting
  • Automated Pipeline Management
  • Significantly More Updates from Reps

Watch Videos

More Recent Posts:

June 29, 2020

Best Practices for B2B Sales-Pipeline Monitoring & Closing Deals

This blog provides more details into the final two of the six tactical best practices outlined in the blog “Best Practices for B2B Sales - Sales Pipeline”.  It focuses on: Monitor the sales pipeline from different perspectives depending on the users role (sales rep, sales management, sales opperations, sales leadership) Focus on closing the best leads, nurturing the new leads and “close loss” opportunities as soon as possible Monitor the pipeline from different perspectives  The sales pipeline is the beating heart of the sales process and the revenue engine. ...

Sales Pipeline Management, AI for Sales, sales best practices, Sales Pipeline Visibility

June 17, 2020

Best Practices for B2B Sales - Proactive Follow Up & Content Delivery

This blog provides more details into the next two of the six tactical best practices outlined in the blog “Best Practices for B2B Sales - Sales Pipeline”.  It focuses on: Proactive follow up on opportunities in the sales pipeline Proactive delivery of the right sales content and insights to members of the buying team and guidance to the sales team It may feel like these two best practices could be consolidated into one called proactive selling. Both could be handled via alerting and prompting solutions or optimized with a process we call “Alerts Requiring Action”.    However, there are subtle differences between the two that make a big impact on sales.  ...

AI for Sales, Guided Selling, guide winning behaviors, sales best practices, Sales Pipeline Visibility

May 15, 2020

Best Practices For B2B Sales-Sales Pipeline Data & Process Improvement

This blog reviews best practices related to two of the six tactical best practices outlined in the previous blog “Best Practices for B2B Sales - Sales Pipeline”.  It focuses on: The ability to easily update the sales pipeline on a regular basis Sales process review and improvement An accurate sales forecast requires an accurate, timely and always up-to-data sales pipeline.  This data includes up-to-date: sales activity and buyer/seller interactions; buying team members and roles; opportunity descriptors and attributes; and company descriptors and attributes, in the CRM.  It also includes integrated reporting from the CRM to produce the sales pipeline, porting CRM information to Excel is not an option. ...

Pipeline Optimization, Sales Pipeline Management, AI for Sales, sales best practices

April 28, 2020

Best Practices for B2B Sales - Sales Pipeline

In my original blog in this series “Best Practices for B-2-B Sales,  I outlined five categories of best practices: The previous five blogs in this series, reviewed the best practices related to data.  The next three categories, Sales Process, Opportunity Management and Pipeline Analytics all are driven off of the sales pipeline. This blog introduces 6 different best practices related to the sales pipeline.  These best practices cut across all  three areas. ...

Sales Pipelines, Sales Process, Sales Tools, sales best practices, Sales Pipeline Visibility

April 14, 2020

Avoiding A Horrific June Sales Quarter: Sales Pipeline in Crisis

Our current economic climate feels all too similar to the great recession of 2008.  We knew the story back then, “Work harder and sell less.” That is all we could do, we didn’t have the technology to help mitigate the impact of the great recession by better sales pipeline visibility and better cost control by understanding what is “real” in our sales pipeline. This time around we will have to work just as hard, but if we work smarter with the help of technology we could even the playing field and even sell a bit more. ...

Sales Pipeline Management, AI for Sales, Sales Pipeline Visibility

March 28, 2020

New Times, New Ways to Run the Sales Team!

Jim Eberlin is founder of TopOPPS.  Jim posted this blog on Linkedin.  It was just a few weeks ago that I was preaching that in order to stay on top of things to give my team and customers what they needed, solve problems and make sure things don't fall through the cracks - I had to be in person.  Obviously that has changed - like it or not. ...

Sales Pipeline Management, sales best practices, Sales coaching, Sales One-On-Ones

March 23, 2020

Tactical Best Practices for B2B Sales-Company Attributes

This blog reviews the tactical best practices for collecting information about accounts [companies] where you have sales opportunities or are targeting for a sales opportunity.     This blog is the fifth blog in the series “Best Practices for B2B Sales”.  The first blog organized the best practices along five key areas. The second blog divided up the first area, data access, into four key areas.  This blog focuses on the last area of data access and collection. ...

Artificial Intelligence, AI for Sales, best practices

March 9, 2020

Best Practices for B2B Sales-Opportunity Attributes & Buyer Team Tracking

This blog reviews the tactical best practices for collecting information about a sales opportunity [opportunity attributes] and information about buying team members and roles.  Much of the information about the sales opportunity is not available electronically. The objective is to make it as easy as possible for the sales rep to enter it and provide benefit to the sales rep by presenting it in an intuitive manner to keep both sales reps and sales management up to date on the opportunity. ...

Artificial Intelligence, AI for Sales, best practices