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Independent Research Validates TopOPPS Benefits for Sales Enablement

Authored by In The News on December 5, 2018

ST. LOUIS, Dec. 5, 2018 /PRNewswire/ -- Independent Research conducted by Washington University in St. Louis CELectteam found customers using TopOPPS AI for Sales Forecasting and Pipeline Management were able to:

  • Handling 19% more opportunities per year
  • Make 58% more money per sale
  • Reduce sales cycles by up to 59%

The study analyzed all TopOPPS customers' before and after implementation.

"We know we are having a positive impact on our customers, but it is nice to see the value confirmed," commented Jim Eberlin - CEO of TopOPPS. "We are shifting the sales game from sales forecasting to a game of winning and revenue certainty by increasing win rates, reducing sell cycles and enabling sales reps to handle more opportunities."

CELect's Key Findings Impacting Sales Effectiveness

The Washington University research revealed three key findings: #1 AI leads to noticeable efficiencies and higher win rates, #2 using TopOPPS leads to bigger opportunities and #3 time kills deals.

#1 AI leads to noticeable efficiencies and higher win rates. The sales organizations in the research handled more opportunities and had higher conversion rates with TopOPPS.

Independent Research Validates TopOPPS for Sales Enablement

#2 Using TopOPPS leads to bigger opportunities and bookings.  CELect's analysis highlighted exponential growth across the board for TopOPPS's customers and was shown to have a double multiplier on bookings.

#3 Time kills deals.  The research found every day added to the sales cycle decreased booking amounts. Faster sales cycle also allowed the sales reps to handle more opportunities.

"I'm not surprised at the results," said Chris Noordyke, Chief Revenue Officer for Blue Medora. "TopOPPS helped improve the productivity of our sales team by automating the input into CRM, providing prescriptive insight to keep the sales process on track and it allows me to standardize on just the things that mattered to coach my team."

The Report Concludes

"Our analysis verifies the success of clients improving sales after implementing TopOPPS. This analysis supports the claim that TopOPPS helps customers streamline their sales process and increase sales pipeline accuracy in a way that generate more deals." CELect Team TopOPPS Report

About TopOPPS

TopOPPS is a sales pipeline management and forecast predictability solution that uses machine learning algorithms to automate the collection of CRM data, bring clarity to the sales pipeline, alignment to the sales process and accuracy to the forecast.

TopOPPS is listed as a vendor by Gartner under the Sales Predictive Analytics category.*

The TopOPPS Platform:

  • Improves CRM data capture and provides automated updates and sentiment analysis based on machine-learning
  • Provides amplified sales pipeline visibility that focuses sales teams on the opportunities with the highest likelihood to close and enforces sales process consistency
  • Improves forecast accuracy up to 180 days out using AI driven insights based on data from past performance

See TopOPPS for yourself – start with a free trial

*Gartner, The Gartner CRM Vendor Guide, 2018, Nadine LeBlanc, Mark Lewis, et al., 31 May 2018

For information about TopOPPS, contact info@topopps.com or call (877) 737-7976.

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