Pipeline Management Strategy for More Wins

The topic of artificial intelligence [AI] for Marketing covers many different areas including content delivery, content generation, social media, personalizing emails, attribution, and optimizing lead gen, just to name a few.  This blog focuses on applying AI in the marketing funnel for optimizing lead gen and marketing attribution[MTA].  ...

I had planned my blog “AI for Sales - In the Marketing Funnel” to be posted  before now.  It was a challenge writing it because I had to include terminology and background in Artificial Intelligence (AI), Machine Learning (ML), and Advanced Analytics, to set the right perspective. This blog takes on the task of trying to level set around terms and characteristics of Artificial Intelligence(AI) and Machine Learning(ML).  My next blog, [in two weeks] will discuss the AI for the marketing funnel. ...

ST. LOUIS, Dec. 5, 2018 /PRNewswire/ -- Independent Research conducted by Washington University in St. Louis CELectteam found customers using TopOPPS AI for Sales Forecasting and Pipeline Management were able to: ...

When you hear the phrase “AI for sales forecasting” it feels like the solution is an algorithm to predict “the sales number”.   This is only partially correct. While the ultimate goal is an accurate sales forecast, AI for sales forecasting requires artificial intelligence to be infused throughout the entire sales process. ...

The TopOPPS team and CEO Jim Eberlin are thrilled to announce that Christopher W. Cabrera, founder and CEO of cloud-based sales performance management software provider Xactly,  has joined the TopOPPS Board of Directors. Christopher is a seasoned executive with senior management experience at both early-stage and public companies where he has managed sales, marketing, operations, and business development. ...

Mark Kosoglow and Jim Eberlin teamed up to present a how-to webinar called Work Your Deals, Not Your CRM to show sales leaders how to eliminate the burden of CRM compliance on reps so they can reinstate the strategic (and fun) part of selling! This article summarizes the necessary steps discussed on the webinar. ...

TopOPPS is excited to announce our position as a top performer in the Sales Analytics Software category in the G2Crowd Summer 2018 Grid Report. TopOPPS is a leading software platform that provides sales teams and leaders effective tools to improve performance, validate pipeline and increase forecast accuracy. ...

ZoomInfo and TopOPPS partner to solve pipeline data's biggest challenge  Now sales teams can automatically capture contacts on opportunities for all members of the buying team, ensure sales reps are calling the right titles in their deals, and determine which campaigns are producing the best leads for the sales team to close. The time has come for Sales + Marketing to finally align! ...