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January 25, 2019

AI for Sales - In the Marketing Funnel

The topic of artificial intelligence [AI] for Marketing covers many different areas including content delivery, content generation, social media, personalizing emails, attribution, and optimizing lead gen, just to name a few.  This blog focuses on applying AI in the marketing funnel for optimizing lead gen and marketing attribution[MTA].  ...

Artificial Intelligence, AI, Marketing Funnel, AI for Sales, Sales Tools

January 9, 2019

AI for Sales - AI/Machine Learning Primer for Sales

I had planned my blog “AI for Sales - In the Marketing Funnel” to be posted  before now.  It was a challenge writing it because I had to include terminology and background in Artificial Intelligence (AI), Machine Learning (ML), and Advanced Analytics, to set the right perspective. This blog takes on the task of trying to level set around terms and characteristics of Artificial Intelligence(AI) and Machine Learning(ML).  My next blog, [in two weeks] will discuss the AI for the marketing funnel. ...

AI, Artificial Intelligence, Sales Tools

December 5, 2018

Independent Research Validates TopOPPS Benefits for Sales Enablement

ST. LOUIS, Dec. 5, 2018 /PRNewswire/ -- Independent Research conducted by Washington University in St. Louis CELectteam found customers using TopOPPS AI for Sales Forecasting and Pipeline Management were able to: ...

Artificial Intelligence, TopOPPS Users, Sales Forecasts, Sales Pipeline Management

October 25, 2018

Artificial Intelligence [AI] For Sales Forecasting*

When you hear the phrase “AI for sales forecasting” it feels like the solution is an algorithm to predict “the sales number”.   This is only partially correct. While the ultimate goal is an accurate sales forecast, AI for sales forecasting requires artificial intelligence to be infused throughout the entire sales process. ...

sales forecasting, Sales Predicability, Sales Pipelines, Artificial Intelligence, AI

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