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August 19, 2020

Best Practices for B2B Sales - Sales Opportunity Postmortem

or a sales team, complacency is the enemy of improvement and growth.   Top sales teams continuously improve to achieve better standards, no matter what level of success they have reached in the past.  The blog “Best Practices for B2B Sales - Sales Pipeline Data & Process Improvement, focused on using analytics as a basis to identify bottlenecks in the sales process and create a process for continual improvement.  That is one way.  Doing a sales postmortem is another.  It provides an operational perspective on how to enhance the sales process. ...

sales best practices, sales opportunity management, sales account management

July 28, 2020

Best Practices for B2B Sales - Account Management

This blog may be a little controversial.  Many blogs and white papers talk about account management as a sales function.  Sales reps target accounts to sell to.  They then flush out sales opportunities within the account and work on closing those opportunities.  At TopOPPS we take a broader approach to account management.  We believe account management starts with marketing.  It includes both marketing and sales. ...

Sales Funnel, Marketing Funnel, sales best practices, sales opportunity management, sales account management

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