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July 28, 2020

Best Practices for B2B Sales - Account Management

This blog may be a little controversial.  Many blogs and white papers talk about account management as a sales function.  Sales reps target accounts to sell to.  They then flush out sales opportunities within the account and work on closing those opportunities.  At TopOPPS we take a broader approach to account management.  We believe account management starts with marketing.  It includes both marketing and sales. ...

Sales Funnel, Marketing Funnel, sales best practices, sales opportunity management, sales account management

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